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Learn more about the use of digital signage for different types of workforces: From Millenials and Gen-Z to deskless workers and field employees.

Digital Signage and different Workforces | ScreenCloud

Employee experience has become the new frontier of productivity. When people feel connected, to their company, their mission, and each other, they perform better, stay longer, and bring more energy to their work. Yet for many organizations, achieving this connection remains a challenge.

Despite huge investments in digital tools, most workplaces still struggle with fragmented systems, inconsistent communication, and employees who feel out of the loop. From frontline teams to remote staff, the experience often depends on where you work and what device you have access to. The result is a patchwork of engagement that leaves many employees disconnected from the bigger picture.

The opportunity now lies in creating intelligent unity—using AI and automation to bridge these gaps and deliver a consistent, meaningful employee experience across every touchpoint. That’s where Simpplr and ScreenCloud come together: combining an AI-powered digital workplace with visual communication that reaches everyone, everywhere.

Simpplr: The AI foundation for connection

Simpplr is redefining the digital workplace through the power of AI. As an intelligent employee experience (EX) platform, it gives every employee a single point of access to information, resources, and people, transforming how they communicate, collaborate, and engage with their organization.

At its core, Simpplr serves as the intelligent digital work hub for everything employees need: Communication, collaboration, and culture, powered by personalization and automation.

Personalized AI Intranet: Simpplr delivers content and updates tailored to each employee’s role, department, and location. Whether it’s a new policy, a leadership message, or a training reminder, every piece of information feels relevant and timely.

Smarter Search and Assistance: Its AI-driven enterprise search understands natural language, providing the most relevant answers and recommended actions rather than links. Employees spend less time hunting for information and more time getting things done.

Culture and Engagement Tools: Recognition, feedback, and community features are built into the experience, helping employees feel seen and heard. Leaders gain real-time insights into engagement and sentiment, turning data into action.

Simpplr’s strength lies in creating a digital environment that’s frictionless, personalized, and meaningful—a workplace where communication feels effortless and culture thrives. And the platform’s extensibility is what makes integrations with solutions such as ScreenCloud possible. 

ScreenCloud: Making communication unmissable

While Simpplr connects employees through digital touchpoints, ScreenCloud ensures that communication extends beyond the screen in your hand to the screens across your workplace.

ScreenCloud’s cloud-based digital signage platform turns any screen, whether it’s in a break room, warehouse, or lobby, into a real-time communication channel. It ensures every employee, regardless of role or device access, stays informed and aligned.

Reaching Every Worker: For teams without regular device access, ScreenCloud provides a vital visual bridge. Safety updates, shift schedules, and company news become instantly visible where work happens.

Building Culture Visibly: From recognition shoutouts to diversity and inclusion campaigns, screens amplify company culture, turning values into visible, shared experiences.

Leadership with Presence: Executive updates and strategic messages are displayed prominently, helping leaders stay visible and trusted across the organization.

ScreenCloud transforms static communication into a living, breathing part of the workplace - one that employees see, absorb, and act on every day.

The power of integration: AI-driven communication everywhere

Together, Simpplr and ScreenCloud create a unified communication ecosystem that connects every employee, on every channel, through intelligent automation and high-impact visibility.

One Source of Truth: Messages created in Simpplr, whether announcements, news, or recognition posts, can be automatically published to ScreenCloud displays. No duplicate work, no missed updates.

From Screen to Action: A QR code on a breakroom screen can link directly to the corresponding Simpplr page, survey, or event. Employees see the message, scan, and engage instantly.

Consistent Experience Everywhere: Whether viewed on a mobile device or a hallway screen, the message remains consistent. Employees receive the same information at the same time closing the gap between digital and physical workplaces.

This partnership bridges awareness and action. Simpplr provides the intelligence, ScreenCloud delivers the impact - and together they ensure that communication is not just sent, but truly received.

In an era where employee engagement defines business success, the Simpplr x ScreenCloud partnership represents a smarter, more connected approach.

Simpplr’s AI-powered employee experience platform pairs perfectly with ScreenCloud’s enterprise digital signage solution via our Simpplr app. Find out for yourself how organizations can create communication that’s unified, personal, and visible, everywhere work happens.

Try ScreenCloud for free for 14 days, or book a demo today.

Ready to maximize engagement? Discover how the Simpplr x ScreenCloud partnership unifies your AI Intranet and digital signage screens for a better employee experience.

Businesses are investing heavily in improving the employee experience. Find out how the AI-powered partnership between Simpplr and ScreenCloud is helping.

AI and the Employee Experience: Simpplr x ScreenCloud

The modern business world is built on connectivity. But a huge portion of the global workforce remains disconnected from the company -in terms of the company mission, easy communication with leadership and, in many cases, with their peers. 

This disconnect is more than a minor inconvenience; it is a tangible threat to productivity, retention, safety, and profitability.

The reality is stark: only 23% of employees worldwide are truly engaged in their work, according to recent Gallup data. This vast sea of disengagement, often referred to as "quiet quitting," has severe financial consequences, with lost productivity costing the global economy trillions of dollars annually. When employees are disengaged, profitability suffers by as much as 21% - a significant margin for any enterprise.

At the heart of this challenge is a communication gap, particularly with the 80% of the global workforce (thats over 2.7 billion people worldwide) who are deskless. These are the employees on the assembly line, in the retail aisles, in transportation, and in healthcare. The communication tools designed for the head office such as email, desktop intranets, and long Zoom meetings, simply do not reach them. 

In fact, research shows that 87% of frontline workers don’t believe that company culture applies to them! And the same study also found that almost half of frontline workers felt that the company values office based workers more.

Putting it simply, closing the communication gap and improving overall company comms is a strategic necessity for any business, especially those with a large and distributed workforce.

This is the foundation on which the partnership between Staffbase and ScreenCloud is built.

The core mission of Staffbase is to solve the digital equity challenge for the deskless workforce. Its solution is not just an app, but a comprehensive Employee Communication Cloud designed to replace the fragmented mix of newsletters, bulletin boards, and inconsistent team messages.

The strength of the Staffbase platform lies in creating a unified, branded digital experience that is mobile-first, addressing the reality that a frontline employee’s primary tool for connection is their personal device.

Guaranteed reach and personalization: Staffbase goes beyond the inbox to deliver critical news via a dedicated, branded app, intranet, or email. The platform allows communicators to segment audiences, ensuring a warehouse worker receives only relevant safety protocols and operational updates, while an executive gets targeted strategic news. This helps to eliminate information overload which is often one of the major drivers of disengagement.

Fostering a culture of listening: Engagement is a two-way street. As such, Staffbase enables instant feedback loops through chat features, pulse surveys, and social-style feeds where employees can share their own content, successes, and insights. When leaders can genuinely listen and respond, employees feel heard and valued - a factor that can increase a sense of belonging within an organization by over 130%.

Boosting productivity and retention: By centralizing access to essential tools and information, Staffbase converts an employee’s mobile phone into a self-service hub. Accessing shift schedules, submitting HR requests, or finding training materials becomes simple, cutting down on time wasted searching for information and empowering employees to own their work-life logistics.

In short, Staffbase is the platform for conversations, community, and core information access. 

However, even the most robust mobile platform cannot reach an employee whose hands are busy on an assembly line or who is only passing through a common area. This is where ScreenCloud completes the picture.

While Staffbase excels on the employee’s personal device, ScreenCloud specializes in making communication unmissable in the physical environment. Digital signage is not a passive tool; it has become a strategic broadcast channel and is increasingly a corporate choice to deliver high-impact, ambient messaging.

ScreenCloud’s platform allows any organization to transform the screens they already have, whether that’s break room TVs or massive factory floor displays, into a dynamic communication network, centrally managed from the cloud.

Some examples of digital signage as a communication enabler include:

Manufacturing and Logistics (The Factory Floor): In environments where noise and distraction are high and personal devices are restricted, digital screens are the only reliable way to communicate in real-time. ScreenCloud displays can pull live data from business intelligence tools like Power BI to show production KPIs, safety metrics, and targets. 

Retail and Hospitality (The Shop Floor): Screens in back-of-house areas can display daily targets, sales leaderboards, and urgent company updates. Critically, this channel is also used for motivational content, such as employee spotlights and recognition, which is essential for morale and team bonding in high-turnover industries.

Corporate and Head Office: Beyond the frontline, digital signage in the head office maintains a clear line of sight to wider company performance and culture. Lobby displays welcome guests, conference room screens provide wayfinding, and common area monitors circulate corporate news and internal communications, ensuring that even desk workers benefit from high-visibility reminders of strategic goals and upcoming events.

ScreenCloud provides the instant, repeated, and context-aware communication that influences employee behaviour by delivering the right message, at the right time, in the right place.

The unified solution: Why Staffbase AND ScreenCloud 

The true innovation lies in the integration of these two powerful platforms. The partnership between Staffbase and ScreenCloud is a best-of-breed strategy that eliminates the need for compromise in communication. 

Both tools allow users to create a seamless, omnichannel flow of information where the whole is greater than the sum of its parts.

Effortless Content Flow: The Single Source of Truth

The central problem for communication teams is creating content for multiple, fragmented channels. The integrated solution allows content created and approved in the Staffbase system, such as a CEO announcement or a news story about a new product, to be instantly and automatically published to the ScreenCloud network. 

The ScreenCloud/Staffbase integration is a powerful tool for driving mobile adoption. A compelling news headline or an invitation to a company survey appears on a high-visibility break room screen, complete with a QR code. An employee can simply scan the code with their personal device to jump directly to the full story, the survey, or the employee recognition post in the Staffbase app. This closes the loop between the ambient, passive awareness of the screen and the deep, interactive engagement of the app.

The combination covers the complete spectrum of employee communication needs:

Strategic & Personal: Handled by Staffbase (1:1 chat, personalized feed, self-service).

Ambient & Critical: Handled by ScreenCloud (safety alerts, production KPIs, real-time announcements).

Culture Building: Both platforms work in tandem, with Staffbase allowing bottom-up recognition submissions that are then amplified onto the ScreenCloud displays for company-wide celebration.

In a world where 78% of frontline workers have no access to a company email, this joint solution ensures they are not just "reached" but are consistently, reliably, and visibly informed.

Ready to maximise the reach of your Staffbase account? Whether you’re an existing customer, or looking to get started with a better internal comms strategy, Staffbase and ScreenCloud are a powerful solution thanks to our easy Staffbase app connection.

Find out for yourself and book a demo or try ScreenCloud for free today.

Discover the benefits of better employee comms with Staffbase and ScreenCloud. Improve your communication reach with a powerful digital signage integration.

Discover the benefits of better employee comms with Staffbase and ScreenCloud. Improve your communication reach with a powerful digital signage integration. Find out more about our partnership with Staffbase...

Staffbase + ScreenCloud: A Unified Internal Communications Strategy

Orbia is a global, purpose-driven company with over 24,000 employees and commercial activities spanning more than 100 countries, with headquarters in Mexico City, Boston, Amsterdam, and Tel Aviv. The organization is focused on tackling some of the world’s biggest challenges, including food and water security, connectivity, and the energy transition, through its five integrated business groups.

While Orbia operates at a high level globally, ensuring effective, localized communication across its vast network of manufacturing plants and facilities became a critical operational challenge, leading them to seek a modern, centralized digital signage solution.

Orbia: Better Frontline Communications using ScreenCloud Digital Signage

The Challenge: Disconnected Employees and Outdated Systems

For Orbia’s Digital Solution Analyst, Raymond Westerveld, the core problem was a fundamental disconnect between corporate information and the frontline workforce.

“The fundamental challenges inside Orbia itself is that we basically, in a day to day, lack any type of communication to our users in the plants itself,” Westerveld explained. “We have eight thousand users, in our plants throughout the world, which are disconnected from information.”

This gap was compounded by fragmented, aging technology. Raymond noted that they relied on disparate methods, including old-fashioned pinboards in some locations, and a dizzying number of different digital tools in others. “We had some legacy systems... in total, there were nine different solutions,” he said. The result was screens showing outdated, unhelpful information, largely because “people found it too hard to update that type of information.”

Orbia needed a unified, easy-to-use solution that could integrate with their existing enterprise data sources. ScreenCloud “really stepped up to the plate to deliver that simplicity and easy access for people to update any type of content.”

The ease of use provided by ScreenCloud quickly allowed Orbia to deploy a powerful content strategy across its global network. The platform is now being leveraged for a variety of information, ranging from HR announcements to crucial operational dashboards. Raymond highlighted their deep reliance on ScreenCloud’s ability to connect to their data, stating that “most of the showcases that basically ScreenCloud is offering, all the technologies that are there, are being leveraged today. We have Power BI, we have Excel, SharePoint, all those services being used.”

Read more: The Complete Guide to Internal Communications

The implementation of ScreenCloud instantly improved Orbia’s ability to reach its most important audience: its employees. This central communication channel provided an immediate fix for the large-scale communication deficit.

“It’s benefited Orbia and its employees more of improving the communications means. We really have a lack of communication to eight thousand employees today,” Westerveld observed.

Beyond simply filling a communication void, the solution professionalized the environment and drastically simplified the content management process. The digital screens replaced posters and pinboards, offering a slick, dynamic presence. “Most definitely, it looks good. It’s more professional than old fashioned poster on the wall, and it gives you more some space of easy to issue,” Raymond stated.

Furthermore, content publication became nearly instantaneous, transforming a time-consuming physical process into a quick digital task. “You don’t have to walk through the entire plant, to put something on the wall. Now you all you have to do is sit behind your computer, go to the online portal, drop the content online, and hit the publish button, and you’re done.”

For Raymond Westerveld, the decision to choose ScreenCloud was simple, emphasizing the quick adoption rate and intuitive platform: “I would surely recommend ScreenCloud to other companies. The simplicity and ease of rolling it out, but also the simplicity of getting content on the screens, it’s a no brainer. It sells itself.”

Find out more about manufacturing digital signage with ScreenCloud.


As a global company, Orbia needed to connect with employees across their frontline network. ScreenCloud's digital signage solution offered a solution to communicate across the business.

As a global company, Orbia needed to connect with employees across their frontline network. ScreenCloud's digital signage solution offered a powerful tool to connect the corporate and the frontline features of their business.

Orbia Transforms Internal Communications with ScreenCloud

People are the beating heart of every organization - and keeping people informed and engaged has become a critical focus of business leadership. And for good reason. Studies show that employees who feel they are appreciated by their manager and co-workers have a greater sense of job satisfaction, and communication plays a big part in this. 

The challenge: Disengagement in the workplace

Consider the landscape of modern work. While digital tools have proliferated, they haven't always translated into better internal communication. In fact, for many, the sheer volume of information can be overwhelming, leading to crucial messages being missed and a sense of detachment.

Research consistently highlights the cost of this disengagement. A Gallup study revealed that only 36% of U.S. employees are engaged in their work. This isn't just a morale problem; it's a performance crisis. Disengaged employees are less productive, more likely to seek new opportunities, and can even negatively impact customer relationships. 

Shockingly, that same Gallup report estimates that actively disengaged employees cost the global economy $7.8 trillion in lost productivity.

Beyond the numbers, the challenges are palpable:

Information Overload: Employees are bombarded with emails, chat messages, and internal platform notifications, making it difficult to discern what's truly important.

Reaching the "Unreachable": For a substantial portion of the workforce - frontline staff in retail, manufacturing, healthcare, or logistics - traditional digital channels like email are simply not part of their daily workflow. They lack consistent access to company intranets or even corporate email addresses.

Lack of Personalization: Generic, one-size-fits-all communications fail to resonate with diverse employee groups who have varying roles, needs, and access points.

Missed Critical Updates: When communication is fragmented, vital safety alerts, policy changes, or strategic directives can go unnoticed, leading to operational inefficiencies or even risks.

Cultural Divide: A lack of consistent, inclusive communication can foster a "them and us" mentality between leadership and employees, or between different departments.

The problem isn't a lack of desire to communicate; it's often a lack of effective channels and strategies that genuinely connect with every single employee.

Firstup: Building a more connected workforce

With a mission to overcome these communication barriers, Firstup offers a powerful platform to reach workers where they are. Firstup creates an intelligent communication and workforce orchestration platform built to personalize and deliver messages across an entire organization.

Firstup’s strength lies in its ability to centralize and tailor communications, ensuring every message reaches the right person, at the right time, through their preferred channel. Firstup helps organizations of all sizes unlock the full potential of their workforce communications and achieve key business outcomes including improved efficiency, productivity, employee engagement, safety, and topline growth.

Here’s how Firstup addresses the core challenges:

Content Creation: Firstup provides comprehensive content creation tools including drag-and-drop campaign builders, AI-powered content generation, brand governance templates, and multi-language translation capabilities to help organizations create consistent, engaging employee communications.

Intelligent Communication: The platform delivers personalized employee communications through multiple channels (email, web, mobile app) by leveraging unified employee profiles, audience segmentation, behavioral data, and intelligent delivery optimization to ensure the right message reaches the right person at the right time.

Journey Orchestration: Firstup enables organizations to create automated, multi-step communication sequences using a visual no-code builder with flexible triggers (dates, events, data changes), decision splits based on employee attributes and exit criteria to guide employees through structured communication experiences.

Engagement Insights: The platform provides comprehensive analytics and reporting capabilities, from essential campaign statistics to executive dashboards and journey analytics, allowing organizations to measure communication effectiveness, track ROI, and export data for further analysis.

Integrations: Firstup seamlessly connects with existing HR and productivity systems to sync employee data for targeting and personalization while also delivering communications to where your people are already working including other applications and digital signage screens. 

Firstup moves beyond simply sending messages to actively engaging employees, fostering a sense of belonging and purpose that directly impacts productivity and retention.

ScreenCloud: Reach workers wherever they are

While Firstup excels at intelligent message delivery, the medium through which those messages are received is equally critical. This is where digital signage steps in, and ScreenCloud leads the charge.

Digital signage isn't new, but its application in employee communication has evolved dramatically. It's no longer just static slides; it's a dynamic, highly visible, and incredibly effective channel for reaching every corner of your workplace.

ScreenCloud's role is to make digital signage accessible, powerful, and easy to manage - under the mantra of ‘screens that communicate’. The cloud-based digital signage platform turns any screen into a smart communication hub, allowing businesses to display a wide range of content – from company announcements and performance dashboards to social media feeds and engaging videos – with ease.

How ScreenCloud and digital signage boost engagement across various environments:

Head Office: In corporate environments, digital screens in common areas, reception, and meeting rooms can display real-time company news, meeting schedules, KPIs, and celebratory messages. This keeps office-based teams aligned and informed without adding to email clutter. Imagine a screen in the breakroom showing the latest sales figures or a rotating display of employee achievements – it builds transparency and a sense of shared success.

Factory Floor: This is where digital signage truly shines for the "unreachable." Factory workers often don't have personal computers or company email access during their shifts. Large, strategically placed screens can display critical safety information, production targets, shift schedules, company-wide announcements, and even personal messages from leadership. This ensures everyone is aware of operational changes, safety protocols, and feels connected to the broader organization, improving both safety and efficiency.

Retail Shop Floor: For customer-facing staff, digital signage can provide instant updates on promotions, product information, customer service tips, and daily sales goals. In the breakroom, screens can share internal training videos, team performance data, and messages of appreciation, empowering staff with timely information that directly impacts their customer interactions and boosts morale. Of course, retail digital signage is also a great way to engage your customers.

Hospitality & Healthcare: In dynamic environments like hospitals or hotels, screens can display staff rotas, urgent updates, training modules, and internal recognition, ensuring that critical information is always visible to busy teams who are constantly on the move and have limited time for traditional communication channels.

For large and fragmented businesses, the core benefit of digital signage is its omnipresence and visual impact. It cuts through the digital noise because it’s a physical presence. 

Messages are delivered passively yet powerfully, ensuring that even those who aren't actively seeking information will encounter it. ScreenCloud simplifies the deployment and management of these screens, making it possible for any organization to leverage this visual communication channel effectively.

The power of the partnership: Firstup x ScreenCloud

With both ScreenCloud and Firstup looking to answer the question, ‘How can I better reach and engage my workers’, the solution is best solved by connecting both platforms.  

On their own, Firstup is an intelligent communication platform, and ScreenCloud is a visible method of delivery for workplace messaging. Together, they form a unified, intelligent communication experience that is greater than the sum of its parts.

The partnership integrates Firstup’s powerful content personalization and distribution capabilities directly with ScreenCloud’s seamless digital display management. This means:

Seamless Content Flow: Content created and managed within Firstup – be it a company announcement, a new policy, an employee spotlight, or performance metrics – can be effortlessly pushed to ScreenCloud displays. There's no need for duplicate efforts or manual uploads.

Targeted Visuals: Firstup’s intelligence ensures that the right message is delivered to the right screen. A factory in one region might display specific production targets and safety reminders, while an office in another region shows different corporate news or project updates. This hyper-targeting makes every screen a relevant communication point.

Comprehensive Reach: By combining Firstup’s multi-channel strategy with ScreenCloud’s visual impact, organizations can ensure that absolutely no employee is left out of the communication loop. Frontline workers, often the hardest to reach, now receive crucial information through highly visible and engaging displays, directly connecting them to the company’s pulse.

Enhanced Engagement: The visual nature of digital signage, powered by Firstup’s engaging content, captures attention more effectively than text-heavy emails or static posters. Dynamic updates, videos, and visually rich information increase retention and foster a more connected and informed workforce.

Strategic Alignment: This integration allows communication teams to execute a truly comprehensive and strategic communication plan. They can manage all internal messages from a single platform (Firstup) and confidently know that it will be delivered across every relevant channel, including the high-impact visual channel of digital signage managed by ScreenCloud.

In essence, Firstup provides the brains and the content, while ScreenCloud provides the captivating visual voice. This partnership offers a powerful answer to the pervasive problem of employee disengagement and communication breakdowns.

For any organization striving to move beyond fragmented communications and truly empower every employee, the combined solution of Firstup and ScreenCloud represents a compelling and future-ready choice. 

The Firstup app is available in the ScreenCloud app store, allowing you to quickly and seamlessly connect your Firstup account in minutes. 

Find out more about how Firstup and ScreenCloud reach the unreachable in this webinar.

Firstup and ScreenCloud are two great tools designed to improve the employee experience. How can you use these two tools together to achieve your workplace goals?

How Firstup and ScreenCloud are Redefining Employee Engagement

Office communication has come a long way, especially as many businesses now span multiple sites, across cities, regions and even trans-national locations. And while every business is different, communication styles differ and one strategy might not work for another - the truth is that effective employee communication is more important than ever.

In our recent study with Unily, we found that poor communication with frontline teams costs US businesses $80.6 billion every year. This isn't even factoring in international teams or organizations with interconnected global networks such as those in freight and logistics, transport and travel. But the challenges of global comms aren't limited to these industries; here at ScreenCloud, we operate five offices across three different countries in three continents. So we understand a bit about how to communicate across a global network.

So lets look into how to leverage the skills and the technology to improve corporate communications across global teams.

Global workforce communication is, as it sounds, the process of communicating with departments, team members or specific individuals within a global organization. An example of this is within the freight and logistics industry where a dispatch center in country A might need a process to communicate easily and openly with country B but also with regional hub X. 

But it goes beyond mere point to point communication too. Global corporate offices might want to share changes to processes, alert employees to security issues, or remind workers across their global offices that a deadline is looming to apply for a company rewards program.

As well as this, SMB and enterprise companies are increasingly sharing ideas, managing projects and collaborating via communication tools. This typically requires a range of tools, from a preferred messaging tool such as Teams or Slack, to a file sharing solution, an intranet and various collaborative tools. 

Problems associated with global workforce communication

Managing a global workforce comes with a few obvious challenges, such as communication across time zones, missed messages, crossed wires, language or cultural differences, differing infrastructure and the feeling of being disconnected from your team mates in different locations. 

There is also the challenge of managing online security across multiple global locations, and ensuring processes and protocols are adhered to. Having the right access to the right tools at the right time means less chance of short cuts being taken, especially with regards to security (such as in the case of shadow IT).

In recent years, however, technology has bridged a number of these gaps and enabled better real-time collaboration through instant messaging apps, access to an intranet and screen based team meetings.

How to improve global workforce communication

The rise of company wide initiatives such as the all hands or town hall meeting have made it easier to share company culture and messaging, and also to connect across time zones. But these occasional events are just one piece of the puzzle when it comes to effective communication across regional departments and locations.

Improving communication usually means a few simple factors need to be taken into consideration:

To break these down to the individual points.

Ease of access usually means a single place where most messaging is shared, or access to the 'single source of truth'. In some businesses, this might be the communication tool (Slack, Teams, etc); project management platforms (Monday, Asana etc); or an intranet hub (Unily, Firstup etc).

Clarity of messaging means keeping communication clear and simple - especially across global departments or when dealing with multiple language barriers. Long emails with lots of points are easy to ignore. Two or three clear action points and a call to action are easier to manage and track responses.

Consistency simply means that people expect to see certain messages or forms of communication at certain times. Your company all hands meeting might be monthly, but you might also release team performance data every Friday, or share action plans on the first and third Monday of the month. 

These three steps are the critical ingredients in effective communication, regardless of company size or locations. Enshrining these as clear communication protocols can greatly help to create a more cohesive communication strategy across businesses with international teams.

The tools to build better global communication in business

Most modern businesses use some form of instant messaging platform, whether that's MS Teams, Slack or Google Chat. These often form the basis of real-time collaboration for office based teams.

Project management software: Monday, Asana, Trello etc

Collaborative workplace tools: Google Workspace, Microsoft Office Suite, Notion.

However, with 80% of the global workforce being non-desk based, there needs to be a more cohesive approach to global workforce communication. 

How to use digital signage for global communication

When it comes to employee communications, digital signage is key to engaging employees and helping to get important messages seen. A strategic approach using digital signage can help cut through the noise of multiple comms tools or intranet platforms and get your messages seen.

For multi-location teams, this can be a literal lifesaver. When it comes to policy updates, business announcements or even real-time data the ability to share this information visibly can ensure everyone is on the same page.

Lets look at some of some specific examples of using digital signage for organizational comms.

One of the big benefits of digital signage, and one of the main reasons for it's success as a workplace communication tool, is it's highly visible nature. And as research shows that digital signage has a recall rate of 83%, it's clear that this makes it an excellent employee engagement platform - especially when paired with other employee experience platforms.

From new global safety measures to birthday announcements, treat your digital signage as a real-time digital notice board and get that message noticed, without waiting for people to open their email. Controlled by a central CMS, these global announcements can be created and scheduled in accordance with varying time zones to show up during specific hours.

When it comes to quickly connecting the whole company, digital signage is unrivalled. With a quick 'cast to screen', you can share your company all hands meeting with the whole organization, or bring departments together with a meeting. This allows the humble meeting to have a truly global scale - something more important than ever in today's interconnected world.  

Often, global workforces struggle to build empathy with their interoffice colleagues because they don’t know anything about them, other than their email addresses. And it can be hard to foster company culture. 

Digital signage is an open canvas where teams can paint a picture of who they are behind the avatars. These screens can be used as information radiators to emanate engaging content which people will want to see.

Some great examples are to stream social media posts, run a photo competition, broadcast an interactive yoga class or stream a company AMA.

Three global workforce communication case studies

Seeing examples of digital signage in use for internal communication helps to spark new ideas about how you can use digital screen networks to challenge and improve your traditional interoffice communication flow. Here are a couple of examples:

1. ScreenCloud: Connecting our own global workforce

Here at ScreenCloud, we operate 5 offices across three countries, with bases in the US, UK and Thailand. As such, we know a bit about connecting global teams and the value of collaboration tools and open communication.

We do use a variety of communication tools such as Slack, Asana and Notion. But we do, of course, display key messages and data on digital signage displays across our offices. 

Our office digital signage usually has a mix of business and company culture content, such as what we've been up to with the 5-a-side football team, work arrivals and anniversaries, new family arrivals such a babies - and sometimes dogs. Business content can include reminders of company policies, sales targets and data, reminders of announcements and other useful info.

The favourite integrations we use include pulling messages from our Slack channel, our own Team News app and sharing messages via our own QuickPost app.

2. 3M: Sharing information beyond the inbox

3M recognized that employees already had an abundance of communication methods – but that the key announcements weren’t getting through. This led them to creating a strategic digital signage journey. With internal updates happening all of the time, they began using digital screens located throughout their 150 offices to surface the stuff that was most important.

For Granger Waste Services, communicating well to its employees is a key consideration, given that it has four different locations and that some of the associates are only onsite for around 10 minutes each morning before they head out to serve customers.

By putting up digital screens in break rooms and throughout each of its four locations, Granger makes use of the key times its employees are in the office. Sharing training videos, company announcements and customer feedback through scheduled content.

Digital signage easily connects to your choice of screens and is a hugely effective communication tool for global teams. Whether you're linking team members in different buildings within the same town, or connecting regional and international hubs, the benefits for productivity are well documented.

As our study found, 28% of workers want information tailored to their location, and digital signage positively engages 84% of staff. 

In short, digital signage is built to improve effective cross cultural communication, and to bridge the gaps between locations and time zones in modern business. 

Find out for yourself and get started with our 14-day free trial, or book a demo today.

When your workforce extends not just beyond your head office, but globally, using effective communication strategies like digital signage is even more crucial.

A global workforce is just that – global. And while distance makes the heart grow fonder, it also makes communication harder. Which is where digital signage comes in…

How to Communicate Effectively with a Global Workforce

If recognition occurs without an audience, does it resonate as powerfully? This question mirrors the age-old adage about the tree falling in the forest. 

Recognition is a critical component, not just in workplace satisfaction, but of individual happiness and organizational productivity. In fact, studies suggest recognition of success in the workplace can boost productivity by up to 22%, and reduce staff turnover by 31% (source). 

The partnership between Awardco and ScreenCloud is rooted in addressing this real - and often overlooked - gap: How to make recognition visible, meaningful, and accessible to your greater workforce, from the office to your deskless employees.

Studies show that recognition and fairness are one of the most important and intrinsic motivators. And having perceived organizational support, in the form of recognition, has been shown to have a positive impact on both work satisfaction and personal well-being. (study)

Putting it in simple terms: Positive feedback results in positive impact on your workforce. 

When recognition is publicly visible, it creates a positive feedback loop, motivating others to emulate the recognized behavior. As such, recognizing that what gets acknowledged gets repeated could have a huge impact on behavior across the organization.

For the frontline worker, whose daily tasks often mean they miss internal announcements, visibility is paramount. Enterprise businesses need systems that broadcast appreciation where they are, not just where managers are sitting or in siloed corners of the business.

Awardco is designed as a unified platform to ensure all employees - from corporate office staff to deskless frontline workers - are recognized and rewarded in a meaningful and accessible way. 

Whether it’s workplace milestones such as onboarding, work anniversaries or hitting specific targets, through to personal achievements such as a new family arrival; Awardco offers a comprehensive suite of recognition programs. And because it integrates with popular internal comms tools, intranet platforms - and of course digital signage - it’s an excellent way to share the good news across multiple platforms. 

Of course, the fundamental recognition processes are the same (points-based, value-driven) across the workplace. But the methods of delivery and visibility can be tailored to different work environments.

Digital signage: Your visible communication platform

More and more businesses are discovering the benefits of digital signage as a tool to surface important communications. Whether this is a simple welcome screen in the office foyer, through to digital bulletin boards, live production dashboards and business intelligence interfaces.

ScreenCloud has been at the forefront of the screens that communicate revolution, connecting businesses large and small with their distributed workforces. 

Integrating recognition for maximum impact

Find out how to use Awardco and ScreenCloud to drive workplace engagement and improve company culture - the benefits of digital signage and engagement platforms.

Recognition of employee contributions is a key part of driving workplace engagement and improving company culture. Find out how to use Awardco and ScreenCloud to boost productivity and job satisfaction.

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