Headquartered in Hamburg, Germany, Beiersdorf AG is a global skincare company with a history spanning over 140 years. The company is internationally recognized as the one of the biggest brands in modern beauty and skincare, serving consumers in over 150 countries worldwide.

Beiersdorf’s successful brand portfolio is anchored by global icons such as NIVEA - the world's number one skincare brand - alongside dermatological brands like Eucerin and Aquaphor, and the luxury brand La Prairie. With a workforce of over 22,700 employees globally and generating over €9.85 billion in sales in 2024, the scale of Beiersdorf requires a communication strategy that is unified, agile, and effective.

How Biersdorf Changed Their Internal Comms with ScreenCloud Digital Signage

The Challenge: Slow and Unflexible Messaging

For Jeannette Bohnet, a Specialist in Corporate Branding within Corporate Communications, the need for a modern solution was driven by an outdated system. She noted that for two decades, her team was responsible for creating assets related to employee engagement and strategic topics. The former process relied heavily on physical media:

"Before we had ScreenCloud, we had poster displays in the elevators. We had to have posters produced for the poster displays... The process was sometimes very time-consuming and also relatively inflexible."

This manual workflow required designers to create content, contractors to print posters, and caretakers (Hausmeister) to install them. This created a cumbersome system where simple messages took days to deploy, and worst of all, any necessary adjustments meant repeating the entire, expensive cycle: "Part of it was also that we often had to make graphic adjustments afterwards."

The Solution: Agility and Content Control

Beiersdorf’s Corporate Branding team identified digital signage as the solution and ultimately selected ScreenCloud to power their internal displays. The primary factor in their decision was the platform’s capacity for granular content management and distribution.

"We decided on ScreenCloud because we have the possibility to create different playlists and channels, and thus can excellently select content and also implement more complex content display requests internally."

The implementation itself was remarkably smooth, according to Bohnet: "The implementation of ScreenCloud was absolutely seamless. We had excellent service from ScreenCloud, which supported us throughout the entire phase of Shared Services."

The Results: Increased Engagement and Information Flow

The move to a digital system immediately solved the flexibility issues and unlocked significant communication advantages. The time-consuming, multi-step poster process was replaced by instant updates, allowing the Corporate Communications team to target the global workforce with speed and precision.

The benefits observed were directly tied to improving the employee experience:

"With ScreenCloud, we were able to improve our employee communication. We have been able to increase our flow of information and we reach our employees quicker and better with our main content."

Ultimately, the digital transformation achieved the core goal of the project: increasing connection and involvement across the organization. Bohnet confirmed the platform’s decisive impact: "ScreenCloud decisively contributed to increasing employee engagement, because our employees feel better informed and are more aware of what is happening within the organization."

For global, decentralized organizations like Beiersdorf, digital signage transforms internal messaging from a bottleneck into a strategic asset, ensuring that every employee, from the headquarters in Hamburg to affiliates worldwide, is quickly and consistently connected to the company’s strategic goals and culture.

Find out more about corporate digital signage with ScreenCloud 

Global skincare giant Beiersdorf chose ScreenCloud to power their digital signage infrastructure across their corporate network. Find out more about this partnership.

How Beiersdorf Boosted Employee Engagement with Digital Signage

Orbia is a global, purpose-driven company with over 24,000 employees and commercial activities spanning more than 100 countries, with headquarters in Mexico City, Boston, Amsterdam, and Tel Aviv. The organization is focused on tackling some of the world’s biggest challenges, including food and water security, connectivity, and the energy transition, through its five integrated business groups.

While Orbia operates at a high level globally, ensuring effective, localized communication across its vast network of manufacturing plants and facilities became a critical operational challenge, leading them to seek a modern, centralized digital signage solution.

Orbia: Better Frontline Communications using ScreenCloud Digital Signage

The Challenge: Disconnected Employees and Outdated Systems

For Orbia’s Digital Solution Analyst, Raymond Westerveld, the core problem was a fundamental disconnect between corporate information and the frontline workforce.

“The fundamental challenges inside Orbia itself is that we basically, in a day to day, lack any type of communication to our users in the plants itself,” Westerveld explained. “We have eight thousand users, in our plants throughout the world, which are disconnected from information.”

This gap was compounded by fragmented, aging technology. Raymond noted that they relied on disparate methods, including old-fashioned pinboards in some locations, and a dizzying number of different digital tools in others. “We had some legacy systems... in total, there were nine different solutions,” he said. The result was screens showing outdated, unhelpful information, largely because “people found it too hard to update that type of information.”

Orbia needed a unified, easy-to-use solution that could integrate with their existing enterprise data sources. ScreenCloud “really stepped up to the plate to deliver that simplicity and easy access for people to update any type of content.”

The ease of use provided by ScreenCloud quickly allowed Orbia to deploy a powerful content strategy across its global network. The platform is now being leveraged for a variety of information, ranging from HR announcements to crucial operational dashboards. Raymond highlighted their deep reliance on ScreenCloud’s ability to connect to their data, stating that “most of the showcases that basically ScreenCloud is offering, all the technologies that are there, are being leveraged today. We have Power BI, we have Excel, SharePoint, all those services being used.”

Read more: The Complete Guide to Internal Communications

The implementation of ScreenCloud instantly improved Orbia’s ability to reach its most important audience: its employees. This central communication channel provided an immediate fix for the large-scale communication deficit.

“It’s benefited Orbia and its employees more of improving the communications means. We really have a lack of communication to eight thousand employees today,” Westerveld observed.

Beyond simply filling a communication void, the solution professionalized the environment and drastically simplified the content management process. The digital screens replaced posters and pinboards, offering a slick, dynamic presence. “Most definitely, it looks good. It’s more professional than old fashioned poster on the wall, and it gives you more some space of easy to issue,” Raymond stated.

Furthermore, content publication became nearly instantaneous, transforming a time-consuming physical process into a quick digital task. “You don’t have to walk through the entire plant, to put something on the wall. Now you all you have to do is sit behind your computer, go to the online portal, drop the content online, and hit the publish button, and you’re done.”

For Raymond Westerveld, the decision to choose ScreenCloud was simple, emphasizing the quick adoption rate and intuitive platform: “I would surely recommend ScreenCloud to other companies. The simplicity and ease of rolling it out, but also the simplicity of getting content on the screens, it’s a no brainer. It sells itself.”

Find out more about manufacturing digital signage with ScreenCloud.


As a global company, Orbia needed to connect with employees across their frontline network. ScreenCloud's digital signage solution offered a solution to communicate across the business.

As a global company, Orbia needed to connect with employees across their frontline network. ScreenCloud's digital signage solution offered a powerful tool to connect the corporate and the frontline features of their business.

Orbia Transforms Internal Communications with ScreenCloud

Leading contracting organization PCL Construction faced numerous challenges managing its extensive digital signage network. With multiple offices and project sites throughout Canada, the United States, the Caribbean and Australia, PCL completes more than $7 billion USD in work annually. 

With such a huge footprint, reliance on consumer-grade digital signage devices, such as Fire TV Sticks, was proving cumbersome, inefficient, and increasingly insecure.

The introduction of ScreenCloud's purpose-built PIXI digital signage player offered a path forward. Built as a cost-effective and robust digital signage media player, PCL has been an enthusiastic early adopter of the PIXI device.

PCL’s vast and diverse operational footprint demanded a digital signage solution that could handle rapid deployment and consistent oversight— capabilities their previous hardware lacked.

The primary demands for the PCL digital signage network were:

Less reliance on power sockets for media players

Easy setup for both launching and scaling digital signage

A big challenge is that troubleshooting issues often requires costly and time-consuming on-site visits, something that directly impacts operational uptime. Furthermore, many temporary construction locations suffered from power scarcity, making the deployment of power-intensive devices problematic.

Relying on a consumer-grade device also introduced unnecessary friction; the need to navigate app stores and conduct multiple account setups complicated large-scale rollouts.

And, to add to these logistical headaches, there were serious security considerations arising from using non-commercial hardware with less controlled software environments. While budget was a constant consideration, finding a commercial-grade device that matched the low baseline cost of consumer options remained a major stumbling block.

Embracing a simple, purpose-built solution

The integration of ScreenCloud’s PIXI device addressed these  pain points. As Antonio Cacciacarro, Implementation Manager at PCL, noted, the compact size and straightforward packaging made the initial transition notably simpler than expected.

PIXI’s design directly solved PCL’s core operational weaknesses:

Remote device management emerged as the standout feature, earning  endorsement from the PCL cybersecurity team. The ability to monitor status, push updates, and schedule reboots remotely drastically cut down on necessary physical interventions.

A practical advantage discovered during deployment was the device’s ability to draw power directly from a television’s USB port, effectively eliminating the need for an external power adapter — a major benefit in power-constrained job sites.

Deployment velocity increased significantly because PIXI bypassed the complex software setup associated with consumer devices; it was essentially plug-and-play, register, and deploy.

Crucially, PIXI also matched the low baseline cost of the previous consumer-grade hardware, making a wide-scale commercial upgrade financially feasible where previous purpose-built options had been prohibitively expensive.

This purpose-built nature, featuring stripped-down software, inherently fortified the platform against the vulnerabilities present in more open consumer systems.

The shift to using PIXI devices has redefined digital signage management at PCL, resulting in improvements to efficiency, deployment, and security.

Enhanced remote capabilities have greatly conserved IT resources previously dedicated to routine maintenance.  Installation, even in demanding field environments, has become markedly simpler due to the plug-and-play nature and flexible power consumption.

Long-term costs improved significantly, combining the device’s competitive purchase price with the substantial reduction in operational overhead from minimized site visits. Device reliability has also improved, as scheduled remote interventions ensure consistent up time. Ultimately, PCL has achieved a higher security standard without sacrificing affordability.

“The solution is a game changer because it successfully marries enterprise-level remote management functionality with an accessible, cost-effective hardware profile," Antonio Cacciacarro, Implementation Manager, PCL.

PCL’s ongoing expansion of PIXI devices confirms the strategic value of the hardware integration.

The Strategic Upgrade: PCL Construction and PIXI

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