What is internal communication?

In simple terms, internal communication is the exchange of verbal, written and even non-verbal information between (and for) people within organizations. At a deeper level, it’s the currency invested in meaningful employee engagement as part of a coherent company culture.

What is an example of internal communication?

Examples of internal communication include internal marketing, such as a company podcast, employee newsletter, the annual company survey, or a one-to-all announcement from senior leaders.

What are the types of internal communication?

The common types of internal communication are peer communication, crisis communication, change communication, leadership and top-down communication, bottom-up communication, and campaign communication.

What is the purpose of internal communication?

The main goal of internal communication is to transmit information and motivate employees. Internal communication is to ensure that both the needs of the company as well as those of employees are communicated and catered for effectively. More than that, the overarching goal of internal communication is to drive individual and collective performance, while nurturing employee growth, wellbeing and collaboration.

What are the components of internal communication?

Internal communication should be timely, short, and to the point and have a standard task list. Internal communication strategies should also consider: purpose (what do you want to achieve through this IC strategy?), audience (who is this targeted towards?), budget (how much are you willing to spend on improving a specific hurdle or IC challenge?), and channel (which channel would be best to deliver the message?).