Getting Started with Salon Digital Signage

In the beauty industry, first impressions matter— and that extends to the salon environment itself. Using salon digital signage, beauty businesses can create a polished, modern space that delights clients from the moment they walk in. Screens can help with everything from keeping customers engaged, or sharing helpful tips, to upselling the salon's services.

And that's just the beginning of what digital signage can do. Whether in beauty salons, barber shops, nail bars or spas, digital signage can help to streamline operations in more ways that you might realize.

Benefits of digital signage in the beauty industry

Salon digital signage is increasingly being used in beauty and wellness spaces like salons, spas, and nail studios, to showcase dynamic content. This content could include:

• Promotional content
• Entertainment such as news and video content
• Social media feeds
• Beauty tips
• Upselling services

Compared to traditional signs and posters, digital signage is easily updated via your digital signage software. The dynamic nature of the content means you can change content easily, schedule content for specific times and include different content on one screen.

Whats more, these types of digital displays are scalable, meaning you can link screens across different locations. So if you're planning a business expansion, or you have multiple branches, you can connect your screens and share and schedule content between them remotely.

This can help maintain a brand image and keep the salon experience consistent, wherever customers visit.

Because digital signage is so diverse, it’s a powerful tool to engage with your audience in a meaningful way.

Better client experiences

With digital signs, you can keep clients entertained while they wait, displaying helpful content like the latest beauty trends, seasonal looks, or styling tips. You can even showcase your salon's awesome summer hairstyles, the hot new hair products, and top recommendations for clients.

More personalization options

Digital signage for salons allows you to personalize your content and make it work for your customers. For example, in shops around college campuses, you can promote services and products that are student-focused and budget friendly, while shops in business districts could promote your "lunchtime special" offers where clients can get brows threaded or a scalp massage on their lunch break.

Improved internal and external communication

Depending where you place your screens, you can use digital signage to communicate not only with customers inside your shop or salon, but also with your staff members and everyone who passes by your shop.

Putting a screen in the staff break room can make it easier for all your stylists to stay up to date with work schedules and business goings-on.

Storefront digital signage, on the other hand, will show off your amazing skills and products to new potential customers. In fact, digital signage has been shown to improve footfall in high street businesses.

More sales opportunities

With a strategically placed digital screen, you can effortlessly upsell products or services, like featuring a special on hair treatments or promoting retail products clients can buy.

And with digital signage offering multi location management, you can tailor these upsells to your specific locations.

Top ideas for hair salon digital signage

So, we’ve walked you through the benefits of digital signage— but now it’s time for some inspiration. Here are a bunch of ideas for your content strategy to make the most of your digital signage screens.

1. Share information

One of the lowest hanging fruits for your beauty salon signage content is information relevant to your audience.

You can start by adding real time content such as the date, time, weather, and the news. Then, you can use apps like Noticeboard 2.0, available in the ScreenCloud App Store, to get the weekly or daily offers on your screen in seconds.

Read More: Keep Digital Signage Content Updated and Fresh

2. Celebrate your customers and your staff

You can easily use your digital signage screen to make customers feel special by appreciating their patronage. For staff, happy birthday messages or work anniversary announcements can help staff feel appreciated, and help regular customers connect with your team.

For your customers, you could share seasonal greetings, promote your loyalty programs or share their social posts when they tag you or use your branded hashtags.

Read More: How to Create an Employee Recognition Wall

3. Showcase your social media feed

Social media feeds can be a particularly great way to enhance customer experience while also keeping your content up to date and relevant.

If your business is on platforms like Twitter, Instagram, Facebook or YouTube, then why not share these to your digital signage screens? You can use apps like Gallery for Instagram, Walls.io or Follow us on Facebook to display live feeds from your social media account and get people engaging with you online and offline.

4. Display customer testimonials and reviews

You probably already share testimonials on your website. Now it's time to think about pushing your customers' words up to your screens. Testimonials are proof that your business can be trusted and they can be much more powerful than anything you can say directly.

Use your digital signage to highlight five star reviews, display your Google or Yelp feedback, and potentially draw in more customers.

5. Highlight products and deals

Use your digital screen to highlight products you sell, like hair products, beard oils, and styling gels. Make the content more engaging by highlighting the benefits of each product, or, maximize your screens and show some video content on using them effectively. If you have any special offers on the featured products, you can share them, giving customers one more reason to buy!

6. Share transformation content

Hair salons often take before and after pictures of their clients to show their transformation. Your digital signage screens are a great place to display these. Feature a rotating gallery of recent clients to visually demonstrate your service quality, share inspiring hair styles, and of course, build trust in your business.

Try ScreenCloud's digital signage for salons

From entertaining clients in the waiting area to promoting special offers, digital signage gives your salon the flexibility and creativity to engage clients, build trust, and grow your business.

ScreenCloud offers digital signage software solutions that make it easy for businesses to create and manage your content hassle-free without any specialized knowledge. You can prepare and display screen-ready slides in minutes with our content generator, or access 80+ apps and integrations that can work seamlessly with your current software solutions.

There's so much more that your business could achieve with digital signage that we've not covered. So why not try it for yourself and see?

Sign up for a free trial here—no credit card required.