Retail is no longer just about stocking shelves and ringing up customers, and it hasn’t been for a while. Companies like Amazon have been testing out connected retail applications as far back as 2018 with Amazon Go.

Today, more and more leading retailers are blending their physical retail stores and digital worlds to create what’s known as a connected retail store. These stores use technology to deliver smoother, faster, and more personalized shopping experiences.

If you’ve ever picked up a coffee you ordered on an app, tried on shoes with a smart mirror, or walked through a store without stopping at a checkout line, you’ve experienced connected retail in action. 

In this article, we’ll break down what a connected store actually is, show you real examples of brands doing it well, and explain the technology that makes it all work.

A connected retail store is a physical store that links its in-person shopping experience with digital tools and data. The goal is to remove friction for customers and give retailers better insights and control over everything from inventory to promo management.

Connected retail can include technologies like:

Smart shelves that update pricing in real time.

Mobile apps that let customers switch from online shopping to physical, scan, pay, and access loyalty rewards.

Digital signage that displays dynamic promotions, product info, and more.

Sensors and AI video surveillance cameras that perform inventory management and help optimize the customer journey.

Supply chain integration that connects in-store sales data directly to warehouses and suppliers, providing actionable insight for greater efficiency.

Systems that track inventory levels and provide live stock feedback across both online and offline channels.

Workflow automation tools that improve efficiency by alerting staff to tasks like restocking shelves, managing curbside pickups, or fulfilling online orders.

Instead of treating online and offline shopping as separate, connected retail blends the two into one experience. Customers move seamlessly between channels, and retailers get a smarter store that adapts in real time.

5 examples of a connected retail environment

NIKE | Smart Fitting Room | TAKELEAP

Nike stores in cities like New York and Shanghai connect digital and physical shopping in many ways. For example, customers can use the Nike app to scan products for more details, check real-time inventory, or reserve items to try on. Smart fitting rooms and self-service pickup lockers also make the experience faster and more personalized.

Smart Mirror Experience offering Virtual Try On Make up at Sephora Store

Sephora brings online data into its physical stores by allowing customers access to their profiles in-store. But that’s not all; they can also try makeup virtually with AR mirrors and get personalized recommendations that sync with their app. This creates a continuous loop between digital and in-person shopping.

Digital smart labels hitting store shelves

Many grocery stores like Walmart use smart shelves, digital displays, and mobile checkout to improve efficiency. Some locations also tie into an online grocery platform, allowing customers to order online and then pick up their shopping curbside with real-time updates.

Starbucks integrates its app into the in-store experience so customers can order ahead, pay digitally, and earn rewards. Drinks are prepared and waiting, which cuts down on lines and keeps the flow consistent.

Quick-service restaurants like McDonald’s, Taco Bell, and others are showing creative ways to use digital signage in retail for a connected experience. Some businesses in this sector link digital menu boards to POS marketing systems and online ordering platforms. This means prices, promotions, and product availability can update instantly across every channel. 

Some also use self-service kiosks, which connect with loyalty programs and mobile apps to give customers a faster, more consistent experience whether they order in-store, online, or through delivery apps.

Key technologies used in connected retail stores

While the way Amazon, Nike, or Starbucks connect their stores looks different, the same building blocks show up again and again. These core technologies are what make connected retail possible:

RFID and sensors: Track products on shelves, update inventory in real time, and trigger alerts when items need restocking.

Computer vision and AI:  Power cashierless checkout, analyze customer behavior, and personalize recommendations.

Digital signage and smart displays: Share dynamic promotions, update pricing, or guide customers through the store.

Mobile apps: Act as the bridge between online and offline, letting customers scan, pay, and access loyalty rewards.

AR and interactive kiosks: Give shoppers virtual try-ons, product comparisons, or catalog browsing right in-store.

Cloud platforms: Keep everything in sync, from POS systems to customer profiles, across all channels and locations.

Together, these tools turn a physical store into a connected environment where everything feels seamless for the customer and more efficient for the retailer.

How to create a connected retail environment with digital signage

If you’re looking to drastically improve your customers’ experience with a connected retail store, digital signage is one of the easiest entry points. Unlike more complex systems, screens are flexible, cost-effective, and can integrate with the tools you already use.

Update information instantly: Menus, promotions, or product details can be changed in real time without the need to print or manually swap signs.

Sync with other systems: A leading digital signage solution like ScreenCloud let you add dozens of integrations to your system. There’s also room for custom integrations with webhooks. That means that your screens can pull data from inventory, loyalty programs, or online ordering platforms, and make sure in-store information matches what customers see online.

Guide the customer journey: From digital wayfinding in large stores to order pickup screens in QSRs, signage helps reduce friction and keep traffic flowing.

Create interactive experiences: Digital and interactive kiosks or QR code displays let customers browse catalogs, check stock, or access reviews on the spot. Social media walls can show what other customers are saying, and even a digital signage store front can create anticipation for interactive experiences.

The best part is that digital signage scales. A single screen in a small boutique can highlight local promotions, while a global food chain can manage thousands of menu boards at once, all connected through the cloud. 

Create your connected retail store with ScreenCloud

Connected retail is already here, and the best examples show how powerful it can be when digital and physical shopping work together. From AR-powered try-ons at Sephora to digital menu boards at McDonald’s, the message is clear: customers appreciate a seamless experience.

The good news is you don’t need to rebuild your store from scratch to get started. Digital signage offers a practical first step, letting you connect promotions, pricing, and customer interactions in real time. Whether you’re a single-location retailer or a global chain, screens can bridge the gap between online and offline shopping.

If you’re ready to explore how digital signage can help you create a connected retail experience, try ScreenCloud today.

The Best Examples of Connected Retail Stores Using Tech Today

See how brands like Nike and Starbucks use connected retail technology. Learn the tools behind it and how digital signage can help you start.

5 Real-World Examples of Connected Retail Stores (and How They Work)

5 Real-World Examples of Connected Retail Stores (and How They Work)

5 Real-World Examples of Connected Retail Stores (and How They Work)

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