Marketing your church or place of worship is crucial to  reaching new audiences, retaining existing members and showing the  community what you’re all about it. But how easy is it to always think  of new and exciting ways to go to market?

Many want to digitize their church and find new marketing tactics but  aren’t sure where to start. The question is: Have you ever considered  using digital signage?

Digital signage is the process of using TV monitors or LED video walls to share information about your church. Perhaps you already have a  digital screen in your reception area, but you aren’t sure what to show  on it. Or you’re looking to buy one, but need a few tips on making sure  it’s worth the investment.

Without further ado, here are 8 crucial tips for using digital signage within your church to really make an impact.

This is true for any marketing principle, but especially so in  digital signage. Luckily for the church sector, your visitors are  interested in the stuff you want to tell them! That means your digital  signage can be the digital noticeboard for a range of information -  upcoming events, charity initiatives, new members and stories from  within the community. Just remember to keep your content member-centric  and it will ensure that your visitors return to look at your digital  screens.

If there’s one thing that undermines a great digital signage display,  it’s the same content sitting on loop for months on end. Make an effort  to change your content every 1-2 weeks. You don’t have to start from  scratch - adding a new slide, or updating a notice or image is enough.  This will help you get into a pattern of ensuring your content is never  out of date and that you only show notices relevant to that week. 

In the ScreenCloud App Store  we have over 50 different apps you can use to produce content for your  digital screens. This means there’s no excuse not to get creative with  the type of content you share. From noticeboards, to Twitter feeds, news and Facebook pages, it’s all there waiting for you to use.

This is where you can experiment - are your audience more receptive  to one specific social media channel? Should you include multiple  notices or just one or two? Test different types of content and see what  response you get as this will help you to refine your strategy.

4. Think practically about the screen content

When you put your screen up or create content, think about the  practicalities of its everyday use. Something many forget to ask is:  will this screen be in eyeline of my viewers? If one of your audiences  is children, is the screen going to be way too high for them to enjoy?  You may also want to ignore audio - in busy times, it’ll be difficult to  hear and in quiet times it could be an interruption! There are still  lots of ways to make an impact with visuals alone. You also need to  consider the timing of your messaging - if the text can’t be read in a  few seconds you may want to display the content for longer, or repeat it  multiple times throughout the loop.

Here’s a secret: those who schedule different content for different  times of the day and different audiences have much higher success than  those who don’t. You know best who visits your church and when, so you  can easily make a schedule to match. For example, your notices at the  morning service may be different to in the afternoon, and may differ  again at the weekend. If you hold a specific sermon or event on a  specific day, why not change your digital screens to compliment that?  ScreenCloud’s drag-and-drop scheduling makes it really easy to set your  screens up to show the right content, at the right time.

In today’s modern world we’re all suffering from screen fatigue. In  all honesty, how long are your viewers going to be staring at your  screen? One-minute, two minutes? Even during periods of wait, it’s  likely they’ll be chatting to other members, or checking their own  screens. Keep a tight loop of content and an eye on the number of  messages you add. A loop of 30 pieces of content could mean your  audience only take away one or two, whereas a loop of five pieces,  repeated four times, could be much more effective.

As well as sharing content you should also ask your audience to go do  something. This could be to join your mailing list, follow you on  social media, or sign up to a new event or sermon. The power of the  digital screen is that it’s memorable - all you have to do is ask.

Secondly, the more you repeat your call to action, the more likely it  is to be followed. You should also pick one key aim and stick to it -  you don’t want your viewer to be left confused about what they should  do. Make it clear, simple and concise and you’ll be able to track the  effects of your digital signage more easily.

Digital signage is a powerful way to connect the voices of your  community. This could be through sharing social media feeds like  Facebook or Twitter, videos of your community discussing topics, or  images from your latest community event or charity project. Powerful  visuals are a great way to communicate exactly what your church is all  about. All you have to do is take a few images, pop them up into the  screen or allow your community to submit them for you, by sharing on  social media or to a dashboard.

This not only attracts new members, but ensures your existing members are reminded of why they’re there in the first place too.

Ready to set your digital signage displays up for your church? Checkout our free trial here.

How to set up a digital signage display for your church to share content, social media feeds, news & events and connect with new and existing members.

Churches are learning how easy digital screens are to setup and use - but what do you need to know first?

8 Crucial Tips for Using Digital Signage at your Church

8 Crucial Tips for Using Digital Signage at your Church

8 Crucial Tips for Using Digital Signage at your Church

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