What Does Cascading Information Mean?

The systematic passing of information from top management through the organizational structure to the employees.

What Is the Difference Between Herding and Information Cascade?

Herd behavior differs from an information cascade as it refers to how individuals act without reference to a central authority. With an information cascade, employees act on information from their line managers.

Why Is Cascading Information Important?

Cascading information ensures everyone in an organization reliably gets messaging from their trusted sources in a timely manner.

What Does Cascading Information Mean in Business?

Cascading information, in business, refers to the passage of information to employees through a company's organizational structures. For instance, a CEO's message will be passed down via top managers, departmental heads, and floor managers to the employee.

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Internal Communications

What is Information Cascade in Business (and How to Use it)

Last Updated: 06/20/2025

Resources

Internal Communications

What is Information Cascade in Business (and How to Use it)

What is an information cascade?
How does a communication cascade work?
Why use communication cascades
The alternatives to information cascading
How to plan for cascading information
How to improve communications with ScreenCloud

What is Information Cascade in Business (and How to Use it)

What is Information Cascade in Business (and How to Use it)

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