When people step into the waiting room of a medical facility, the first thing they encounter isn't the doctor or nurse - it's the information. Clear, concise, and comprehensible information is the cornerstone of any health institution. And nothing delivers this as effectively and efficiently as waiting room signage.

And when it comes to keeping people informed, the best waiting room signs are digital.

Not only do digital signs modernize your space, but they also offer a much-needed service in any medical waiting room environment - from doctors and dentists to surgeons and hospitals.

If you're looking at how to offer a better service to visitors with your waiting room signage, we're going to dig into why and how to go digital.

The Benefits of Using Digital Signage in a Waiting Area

Most medical practices have a variety of signs, which are used to share information on a range of subjects from additional services, or upcoming events to public health matters or contact information and instructions.

Using digital waiting room signs gives several benefits, including:

Efficient Information Delivery: Medical facilities are bustling places where updates are constant. Waiting room digital signage can deliver real-time updates quickly. They're also perfect for feeding news relevant to your patients such as health tips, precautionary measures, visiting hours etc.

Improved Patient Satisfaction: A well-informed patient is a satisfied one. When patients know exactly what's happening and what's expected of them, it's less likely they will feel anxious or frustrated.

Interactive Visitor Experience: Interactive screens go a step further, allowing patients to retrieve information tailored to their needs, at their own pace.

Reduced Perceived Wait Time: Integrating engaging content or entertainment like trivia or news can make the waiting experience less monotonous. It might not speed up the waiting time, but it can also be useful to educate and inform your customers.

Staff Efficiency: Waiting room digital signage can reduce the amount of time staff spend sharing basic information with patients. Use your digital signage to share information and messages relating to accessing your services or even how to reduce their wait time in future.

Read more: The benefits of digital signage in healthcare.

What Information Can You Display on a Digital Waiting Room Screen?

While the possibilities are limitless, here are a few specific types of content your waiting room digital signage can display:

Medical Information: Sharing general health tips, nutritional advice, hygiene practices or other lifestyle advice is one of the most popular use of screens in waiting rooms.

Appointment Notifications: Once your patients have checked in, you can use waiting room digital signage to display the name of patients and the room number or location they need to head to.

News and Updates: Highlight any changes in your practice, including new staff arrivals, upcoming new services or changes in office policies.

Advertising Content: Increase your surgery office revenue by hosting ads from local businesses. With a captive audience every day, your medical practice can display ads to customers while they wait for their appointments.

Educational Content: Explainer videos or graphics can make it easier for patients to understand complex medical terms or procedures. Of course, you'll need to keep it simple, but this can be a great way to help your visitors understand medical terms while they wait.

Interactive Content: Quizzes related to health, wellness, or medical facts can enhance patient interaction. This also doesn't mean you need an interactive screen... You could direct people to your website in order to sign up for a prize draw, or direct them to fun and useful content on your site.

On-site Directions: For larger medical facilities, it can be useful to provide information relating to navigating around or finding certain services. Display a map showing the way to the bathrooms or doctors office.

What Screens Can You Use For Digital Signage?

Most digital signs in waiting areas are displayed on LCD screens such as standard televisions or computer monitors.

If you prefer a more energy efficient display, LED or OLED screens might be a better option.

Medical practices also often use standalone digital displays or touchscreen monitors, which are usually for guests to sign in.

Another option is to offer tablets or iPads for check-in or to register for services, which can greatly speed up the process.

When it comes to displaying messages and information, the preferred method is usually via wall mounted TV screens.

Find out how to set up digital signage in our guide.

What Do I Need for Digital Signage in a Waiting Room?

Setting up waiting room digital signage is simple and involves three main elements:

A Screen or Monitor: Depending on the needs of your waiting room, this could be anything from a standard television screen, a projector, or an interactive tablet.

Digital Signage Software: ScreenCloud offers user-friendly digital signage software that allows you to manage your content with ease. You can even try ScreenCloud for free.

Content: Of course, you need content tailored to your specific needs and audience demographic.

Sign In Systems: Whichever medical sign in systems you're using, you can also integrate these with your display.

Using ScreenCloud For Your Waiting Room Signage

Take control of your digital signage system and create a professional display with ScreenCloud.

It takes just 5 minutes to get set up, and with our app store, you can integrate a huge variety of content and other systems.

Get started for free with ScreenCloud for healthcare displays.

Digital signage in healthcare waiting rooms can be used to inform, educate and even improve revenue. Find out more about waiting room screens in our guide.

The Benefits of Medical Waiting Room Digital Signage

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The Benefits of Medical Waiting Room Digital Signage

The Benefits of Medical Waiting Room Digital Signage

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