Improve Revenue and Services with Digital Signage for Pharmacies

Digital signage is transforming the way businesses communicate, and pharmacies are no exception. By integrating digital screens into your pharmacy, you can do everything from improve customer experience to streamline operations, and even boost sales.

What is pharmacy digital signage?

Digital pharmacy signage incorporates the digital displays used to communicate with visitors in and around a pharmacy. This might incorporate:

• Conveying information
• Providing updates on promotions
• Sharing educational content
• Optimizing staff workflows

The way it works is, each signage will display preprogrammed information that’s been designed, queued and scheduled through specialized digital signage software. And just as with traditional signage like flyers and signs, there’s no size limit to your pharmacy digital signage. You can use screens as small as tablets on the counter, to large wall-mounted displays and interactive kiosks.

Speaking on positioning, there are also many places you can place screens, including:

• The entrance area to capture customers immediately as they enter
• Waiting areas – prime locations to engage with people waiting for prescriptions
• Checkout counters where people will notice screens while making purchases
• Aisles and end caps to direct attention to specific product promotions
• Consultation areas to share great health advice

Digital displays are especially helpful in businesses with lots of fast changing information – new product promotions, waiting time updates, wellness tips and so on. They ensure that you can quickly send out new information without having to swap out old signs for new ones.

Find out more: Digital signage for healthcare.

How can digital signage help your pharmacy?

As pharmacies are often busy locations, switching pharmacy signage to digital can be an impactful tool for several reasons, including:

1. Better customer experience

From informative displays to educational content, digital signage in pharmacies can be a great opportunity to offer real-time information to visitors. Position screens in waiting areas and you can give helpful updates on wait times, prescription statuses, and even share seasonal health advice.

You can even integrate queue management systems into your digital signage to help manage people's expectations.

Utilizing images along with text and videos can make the content more engaging and visually appealing, thereby improving the overall customer experience.

2. Increased sales

In retail, in-store displays have been shown to create a 20% boost in sales (source). Digital signage is a great channel for your own healthcare marketing strategy, and a great way to get eyes on your promotions.

Through advertising special offers, discounts, and services, customers can be encouraged to try new products, access service or even get the drugs they need while in your pharmacy.

Additionally, digital signage can promote the pharmacy's online store and its services, as well as social media platforms, click and collect shopping, medicine delivery, and free shipping.

3. More efficiency

Digital screens can help manage queues, improve staff productivity, and contribute to other crowd control measures that help keep things organized in your pharmacy. A great example is the reduction of perceived wait times by displaying queue information alongside entertaining content in waiting areas.

Another option is to display clear messages about protocols for collecting prescriptions or requesting a consultation.

4. Improved communication

With digital signage screens, you can provide information to customers in several languages, which helps non-native speakers receive timely information and feel welcome. Pharmacies that serve large and diverse communities can really take advantage of this feature to provide translations for everything from medications to instructions.

Pharmacy signage can also be used to inform visitors about products that are out of stock, or services that are not available.

5. Real-time health alerts

Your pharmacy can use digital screens to broadcast real-time health alerts like updates on flu outbreaks, vaccination campaigns, or COVID-19 guidelines effortlessly. This keeps people informed and makes it much easier for them to stay safe. That also means less stress for pharmacy staff who can focus on helping customers. 

Pharmacy digital signage ideas to engage customers

Digital screens often sit empty as they cycle through the same outdated slides from two months ago. At this point, people have stopped paying attention, and it’s hard not to feel like your investment was a waste.

But that doesn’t have to be the case. Here are some engaging digital signage use cases your pharmacy could try.

1. Health tips of the day

This one will require an easily visible screen, positioned in location at a waiting area or consultation room where it can get the most eyeballs. Display daily health tips here to educate your customers on various health topics, from nutrition to managing chronic conditions.

Content like that will be real easy to set up in ScreenCloud’s CMS. All you need to do is select one of our many professional looking design templates and insert helpful tips that will benefit your visitors.

You can even schedule content so you don't even need to update it every day.

2. Seasonal campaigns

Seasonal campaigns are another easy win for pharmacies. Promote seasonal products just before they become necessary to not only provide value to your customers, but also generate some sales.

According to the CDC, only about 40% of adults between 35 and 49 received a flu shot in 2022. Using digital signage could help get that number up by displaying reminders.

A great example of this is flu shots in the winter or allergy medications in the spring.

3. Prescription ready notifications

Here we have another simple use for your digital signage, but it could really transform the way customers experience your pharmacy. Instead of standing in line and checking at the counter every 5 minutes, you could use screens to inform customers when their prescriptions are ready for pickup. That can reduce waiting time and enhance convenience.

4. Product spotlights

Use your screens to highlight new or popular products, and that could include showcasing the latest non-prescription medications, health supplements, or beauty products. By creating engaging and informative slides, you can capture customers’ attention and drive sales.

For example, a spotlight on a new vitamin supplement could include benefits, usage tips, and special promotions. Additionally, digital signage can help the pharmacy improve customer health by promoting beneficial products through instructional videos and health advice.

It's also easy to integrate promotional materials from the brand themselves, for example streaming specific ads from YouTube or using their promotional posters on your own digital network.

5. Interactive medication guides

Touchscreens can open the door to interactivity and help customers pick up information in a new way. Visitors can look up information about different medications including usage instructions, potential side effects, and interactions by simply swiping.

Alternatively you can also link to FAQs using QR codes for popular products or common medical conditions.

This reduces the need for customers to wait in line to ask a pharmacist simple questions.

6. Upsell services

Many pharmacies offer services such as travel vaccinations, health checkups, nutrition information or smoking cessation advice. Some of these might be free to the end user, or others could be a potentially useful source of income.

Use your digital pharmacy signage as a marketing tool, displaying digital posters for your various services.

Remember to keep the information simple and easy to read, with a clear call to action.

Read more: How to plan healthcare marketing strategies.

7. Customer reviews

Nothing builds trust like word-of-mouth, so why not use your digital signage to take advantage of that? Use your screens to showcase your customer reviews and testimonials, and highlight positive feedback about your pharmacy’s services, specific products, or helpful staff members.

Use apps like Google Reviews available in ScreenCloud to showcase what past customers have said about your business.

8. Community board

Make your pharmacy a hub of local activity by featuring a community board on your screens signage. You could use an app like Quick Post and share

• Upcoming local events
• Health fairs
• Charity drives

This fosters a sense of community and positions your pharmacy as a cornerstone of local engagement and support.

9. Loyalty programs

Encourage repeat business by promoting your pharmacy’s loyalty programs. Use digital signage to explain how customers can earn points, the benefits they can receive, and any special promotions available for claim.

10. Staff introductions

Create a personal connection with your customers by introducing your pharmacy staff on your digital screens. Feature short bios, photos, and fun facts about your pharmacists and technicians. 

Use apps like Meet the Team to highlight your team members on your digital signage.

Get started with ScreenCloud’s pharmacy digital signage software

Implementing digital signage in your pharmacy is easier than you might think, especially with the right digital signage software. ScreenCloud offers a robust platform designed to simplify the management of digital displays.

With ScreenCloud, you can effortlessly manage, create, schedule, and control your digital signage content, whether it's for a single screen or multiple screens. Here’s why ScreenCloud is an excellent choice for your pharmacy:

1. User-friendly interface

Easily create and schedule content with a drag-and-drop editor, even if you have no prior experience with digital signage.

2. Remote management

Update your screens from anywhere, at any time, ensuring your content is always current and relevant.

3. Versatile integrations

Integrate with existing systems, such as queue management software or social media feeds, for a seamless experience.

4. Analytics and reporting

Track the performance of your digital signage campaigns to understand what’s working and where improvements can be made.

5. Custom Templates

Access a variety of customizable templates tailored for pharmacies, making it quick and easy to get started

Sign up for a 14-day free trial now to get started.