How much is a 15 second ad on Times Square?

According to Times Square Billboard data, a 15-second placement costs $150. Although the costs can quickly climb for businesses that need more screen time as annual contracts for premium boards can run from $1.1 million to $4 million per year.

What is the price of a digital LED billboard rental?

In 2025, rental rates vary widely by location and traffic. Smaller regional markets average $1,200–$5,000 per month, while high-traffic urban slots typically range from $15,000–$50,000+ per month. Exceptional locations, like those in Times Square, cost far more, often exceeding $90,000 per month.

Are digital billboards profitable?

Yes, digital billboard advertising can be profitable, both for advertisers and billboard owners. Advertisers can see up to 497% ROI, according to the Out of Home Advertising Association of America (OAAA). Keep in mind that profitability for billboard owners depends on factors like location, traffic, ad rates, target audience, and how many advertisers you can secure.