Can I used a standard consumer-grade TV for digital signage?

Yes, you can use a regular TV from a retailer like Best Buy or Amazon, especially for lighter use (~6-10 hours a day). However, be aware that consumer warranties often don't cover commercial use. For 24/7 operation, we recommend a commercial-grade display (System-on-Chip), which is built to withstand constant heat and usage without screen burn-in.

Does digital signage need to be connected to the internet 24/7?

Ideally, yes, but it isn't strictly necessary for playback. Good digital signage software (like ScreenCloud) "caches" your content locally on the media player. This means if your Wi-Fi goes down, your content will keep playing from the device's storage. You only need the internet connection to download new updates or change the playlist.

Can’t I just plug a USB stick with images into the TV?

Yes, you can, but it is not a scalable solution. A USB stick requires you to physically walk to the TV every time you want to change an image, and it doesn't allow for scheduling (e.g., showing a breakfast menu in the morning and lunch in the afternoon). Digital signage software allows you to update content remotely from your laptop, set schedules, and manage multiple screens instantly.

Do I need a professional installer for digital signage networks?

It depends. For simple wall-mounted screens (under 65 inches), most businesses can handle the installation with a basic facilities team or a handyman. However, if you are installing complex video walls, ceiling-mounted displays, outdoor signage or a large network of screens, we highly recommend hiring a professional AV integrator to ensure safety and proper cable management.

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Resources

Digital Signage Best Practices

How to Set Up Digital Signage: An Installation Guide

Last Updated: 12/15/2025

Resources

Digital Signage Best Practices

How to Set Up Digital Signage: An Installation Guide

1. Choose your screen hardware
2. Connect your media player
3. Physical installation and mounting
4. Connect to ScreenCloud
5. Schedule and publish content
Professional tips for a smooth digital signage installation
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How to Set Up Digital Signage: An Installation Guide

How to Set Up Digital Signage: An Installation Guide

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