Christmas ‘tis the season to make the most of your digital  signage displays to attract new and existing audiences with enticing  offers. The beauty of digital signage is that you can update it as effortlessly as using a profile picture creator, or add a new slide to a presentation., or add a new  slide to a presentation. Remove old content or upload new stuff and you  can have it live instantly - without being anywhere near the screen in  question! This makes it the ideal candidate for relevant, timely  Christmas campaigns that can be wiped in seconds once the occasion is  over. 

So why not jazz your digital signage up for the festive period and  make the most of your Christmas campaigns by getting them up where everyone can see them - on the big screen! 

Here are a few quick ideas on how you can do exactly that.

You want to build a story to truly connect with your customers,  especially at Christmas when let’s face it, everyone’s a little more  open to Christmas cheer! Image galleries are a great way to do that and  can be uploaded to the ScreenCloud CMS  as and when you get them. Cue a stream of office party pics to display  as employees turn up the next morning or the sharing of festive,  charitable campaign images to help increase traction.

You know the end-of-year review that Facebook and other channels  offer their users? They’re not the only ones who can do that. Your  company could have changed considerably over the course of the year so  use your screens to refresh your values, mission and unique selling  points. With an app like Google Slides or Microsoft Power BI  it’s super simple to create reviews containing images, videos and other  media files to share with your office, community or customers. These  types of reviews are on-trend and more relevant at this time of year  than ever, making them excellent viewing content.

The last few months of the year are often a lull where you can stop  and restock your marketing material. Customers are more open to  conversation and you can get some honest feedback from customers and  employees. Use this to highlight how customers of Christmases past have  connected with your business and what you can offer for the year ahead. 

It’s super simple to create beautiful dashboards for your office or lobby using apps such as Klipfolio and Dashboards.  Dashboards can be used to display current data, the latest sales  targets or a review of your entire year. Graphs are powerful ways of  transmitting information at a glance - perfect for digital signage  displays as they need little on the part of your audience.

Double-up on the social feeds you’re already using to promote festive campaigns by having them up on your digital signage displays. Our App  Store is full to the brim of ridiculously powerful apps that allow you  to grab social feeds, hashtags and media and show it individually or as a  dashboard up on your wall. Some that we offer include:

You could even go all out with a Christmassy skin, profile image or header to attract more attention.

Use your digital signage to showcase information that’s relevant to  your audience over Christmas. In hospitals and veterinary clinics you  could show opening times, emergency contact numbers and guidelines for  personal care over Christmas. This makes your information so much more  visible and valuable than a leaflet that no one’s going to read and it’s  sustainable, reducing your print costs! In offices you can show news of  what’s coming up in the New Year to keep employees focused - and even  get them excited to return to their desks.

If you’re looking for something a little more generic switch to Sky News or CNN, where you might even show some good news for a change. 

As well as creating your own social media digital signage boards, you can also use an app such as YouTube to add a festive feel to your office, restaurant or store and blend visual and audio together.

Christmas is a great time to capitalize on what makes digital signage  such a great form of marketing - relevant, timey campaigns that can be  uploaded at the click of a button! Have a go for yourself on our website.

How to create digital signage that’s targeted towards Christmas campaigns and customers, using live social media feeds, video and end of year reviews.

Are your digital signage displays ready for Christmas? Use our quick tips to get them fired up and make the most of the festive period!

Content Ideas For Your Store’s Christmas Digital Signage Displays