Employee engagement is a crucial aspect of any successful organization; it fosters a sense of belonging, enhances communication, and boosts productivity. However, only 21% of employees worldwide are engaged, with organizations that have largely deskless or frontline workforces facing unique challenges.

Within the frontline workforce, employee disengagement costs an organization up to 34% of an employee’s salary. This brings us to the important question: what does engage employees?

In recent years, businesses have turned to innovative solutions to improve internal communication and increase employee engagement, as companies with effective communication are four times more likely to have high levels of employee engagement.

And for frontline workers, the medium or channel is just as important as the comms and content. One solution that companies have implemented is digital signage, which has proven to be a powerful tool in capturing employee attention and creating a community. 

In this blog, we will explore real-world applications showcasing how ScreenCloud customers have successfully utilized digital signage to boost their employee engagement.

Want the full story? Read ScreenCloud Stories, our library of real-world digital signage applications across the world’s biggest enterprises.

Promote internal mobility

• User: Employees
• Creator: HR, Internal Communications
• Content: Recognition; acknowledging employees’ hard work and highlighting new promotion.
• Benefit: Making employees feel recognized, encouraging retention by recognizing length of service.
• Building: Warehouse, break rooms
• Data source: Canvas app
• Capability: Streamlines content creation for HR teams by empowering them to effortlessly produce visually appealing content within Studio, eliminating the need for external tools or designer assistance. With the ability to save designs as templates, users can ensure consistent branding and messaging when it comes to employee recognition. It also allows teams to iterate and repurpose images for future messaging, extending the content lifespan. This scalability enables companies to automate thousands of birthday, work anniversary, or new joiner announcements, supporting seamless operations and fostering a culture of celebration and engagement.

Broadcast employee benefits

• User: Employees
• Creator: HR team
• Content: Reminding employees that their wellbeing is priority, providing easy access to information on benefits packages.
• Benefit: Employees are reminded of the company's commitment to their wellbeing, which enhances morale, satisfaction, and engagement. It promotes a positive work environment, encourages employee retention, and attracts new talent.
• Building: Hallways, office spaces, common rooms
• Data source: Microsoft Teams app
• Capability: By utilizing this capability, HR can save valuable time creating content related to employee benefits. Any messages shared in Microsoft Teams are automatically displayed in a way that’s perfect for screens, accompanied by a QR code directing to any attached files. This eliminates the need for designers and ensures quick and engaging content that promotes employee engagement. Deskless workers and employees on the move can stay connected, informed, and consistently reminded of the company's commitment to their wellbeing. Moreover, companies can measure the number of scans and identify which screens receive the most attention, enabling data-driven decisions regarding screen placement and content optimization. This capability enhances communication effectiveness, reinforces the company's values, and contributes to a positive work environment that fosters employee morale, satisfaction, and loyalty.

Recognize and reward training

• User: Deskless and office employees
• Creator: HR, Marketing
• Content: Employee praise posts sharing positive peer-to- peer feedback.
• Benefit: Extending the reach of praise to screens, helping include deskless workers and other digitally detached employees, as well as promote achievements and encourage good work.
• Building: Office, production floors, break rooms
• Data source: AwardCo app
• Capability: Integrates recognition feeds with AwardCo app to automatically post praise messages to designated screens. This capability leverages predefined templates that take care of the design aspect, eliminating the need for designers and streamlining the process of promoting achievements across the organization through screens. The dissemination of praise and recognition posts extends the reach to deskless workers and digitally disconnected employees, fostering a sense of connection and inclusivity throughout the entire company.

Parting thoughts

Although we all know employee engagement is crucial for organizational success, many companies struggle to achieve high engagement rates, especially within the frontline workforce. Effective internal communication is a key factor in driving employee engagement, and digital signage has emerged as a powerful tool, capturing employee attention and fostering a sense of community. By implementing ScreenCloud’s digital signage solution, organizations have seen improvements in employee engagement via information sharing, remote workforce communication and authentic communication.

Read how even more enterprises use digital signage to boost their employee engagement in ScreenCloud Stories, our newly released library of real-world digital signage scenarios.

About ScreenCloud

ScreenCloud helps teams in 9,000+ organizations around the world communicate with those who matter most, using the screens on their walls and the content already in their systems. 

ScreenCloud’s digital signage can inform employees on corporate information like social media feeds, data visualizations, emergency alerts, and live broadcasts – or even simply the news, sports scores and weather. 

Sign up for a free demo and see how digital signage can work for you today.