Using AI to Create Better Digital Signage Content

AI is transforming how we create, distribute and optimize content, and digital signage is no exception. Whether you're responsible for internal communications, customer-facing displays or managing content across multiple locations, the rapid developments in AI have probably had an impact. 

After all, effective use of AI can help you move faster and - potentially - communicate better.

We’re going to look at some of the practical ways you can use AI to create or enhance your digital signage content. 

And we’ll also take a look at how to write better prompts for large language models (LLMs) such as Chat GPT or Google Gemini to ensure your signage content is better than ever.

Why use AI for digital signage?

One of the challenges for internal comms teams, especially when using digital signage, has always been the need to get content out that people will engage with. Likewise, retailers or other customer facing organizations have often struggled with creating regular content alongside the need to ensure it looks professional.

Creating digital signage content has always required time, access to additional design tools and, often, someone with a visual eye. But today, with AI tools becoming more accessible, teams of any size can generate professional-looking content in minutes - without relying on a designer.

It’s now easier to create content and edit it to your liking, as opposed to being a fully-fledged content creator.

OK, lets break it down. With AI you can improve…

• Speed and efficiency – Generate headlines, images and layouts rapidly, especially when you need to update content across multiple screens.
• Consistency and brand alignment – AI tools can be trained or prompted to stick to brand guidelines, ensuring messaging looks and sounds consistent.
• Scalability – You can produce large volumes of content for multiple screen sizes, use cases or regions without manually starting from scratch each time.
• Creativity support – Writers block? No more… AI can unblock creative thinking, providing starting points or visual inspiration you can fine-tune.
• Data-driven improvements – Some AI tools can analyze which content works best, helping you optimize messages based on performance data.

When it comes to creating digital signage content with AI, the options are growing by the day. We’ve picked out some of the best tools currently available (although this is changing all the time at the moment)  - and lined up our tips for getting great content out of the LLMs.

1. Using QuickPost from ScreenCloud

QuickPost is a feature inside ScreenCloud that lets you generate on-brand, ready-to-publish digital signage content with just a short prompt. It’s built on the same type of AI used in advanced large language models but trained to understand what good digital signage looks like.

To create content with Quick Post, you can either upload an image and add your choice of text, choose your styling and choose your final design. Or, add content from a web page URL and let the app work it’s magic. 

The idea behind QuickPost is that is creates professional looking content in minutes, without the need for formatting text, centring images or other fiddly processes.

And because QuickPost is built into ScreenCloud, your AI-generated content can be published to your screens immediately. This means there is no friction between idea and execution, which is especially useful for real-time messaging, event updates or fast-moving campaigns.

QuickPost also improves with use. You can adjust outputs to better fit your tone or visual standards, helping the tool learn your preferences over time.

Get started with QuickPost for ScreenCloud.

2. Using Canva AI to create digital signage content

For those looking for more design options, Canva’s Magic Studio brings a suite of AI features to a platform already popular for quick design work. For digital signage, this means you can generate images, remove backgrounds, reformat content for different screen sizes and auto-generate text without needing advanced design skills.

Some of the most useful AI features in Canva include:

• Magic Design – Upload a photo or describe what you want, and Canva generates editable templates you can apply instantly.
• Magic Write – Use it to generate headlines, taglines or slide copy based on a simple brief.
• Resize and adapt – One-click resizing makes it easy to adjust signage content for portrait, landscape or ticker displays.
• AI-powered image editing – Remove unwanted elements, generate visual enhancements or apply your brand colors using Style Transfer.

What’s especially useful is how Canva integrates directly with ScreenCloud through the App Store. This means once your Canva design is complete, you can push it to your digital signage playlist without leaving the platform. 

For teams already using Canva for social media or email campaigns, this creates a smooth workflow for repurposing content.

Easily connect Canva to your ScreenCloud dashboard

3. Creating custom imagery in Freepik

Freepik’s AI tools let you generate visuals that match a specific style, color palette or concept. This is useful for digital signage when you need unique illustrations, background images or themed elements that don’t exist in your usual image library.

Using Freepik’s AI image generator, you can:

• Describe a scene or visual idea (e.g., “Modern office lobby with multicultural staff in conversation”) and receive multiple image options.
• Customize style, such as flat illustration, 3D render, or photo-realistic.
• Match brand colors or seasonal themes to ensure consistency across campaigns.

These AI-generated visuals can be exported as SVG, PNG or PSD files, giving your design team flexibility to further edit or brand them. You can also layer these images into Canva or ScreenCloud’s Studio to complete your signage content.

While AI art has limits when it comes to depicting real people or nuanced scenarios, it excels in creating general visuals that elevate the look and feel of a screen.

4. Lorka.ai for messaging and content creation

Subbing to every LLM might not be the most efficient way to create great content, but Lorka AI handles this. Lorka unifies your AI stack by giving you access to all of the premium models at one predictable rate.

This means you can use the powerful AI generating features of Gemini Pro, while creating a useful engagement widget with Claude's premium tier while preparing a presentation with Chat GPT.

It uses the same visual chat feature as all the LLMs, but you can switch between them easily to get the best results.

Lorka.ai is currently just $19.99 per month which is the same price as one pro subscription.

5.Envato Elements AI stack

Envato Elements combines access to stock visuals, videos, templates and now a growing set of AI tools. These features are especially helpful when you’re looking to create professional, animated or video-rich digital signage without starting from scratch.

Envato’s AI tools include:

• AI image generation – Similar to Freepik, you can describe a scene or concept and receive editable outputs in different styles.
• Text-to-video templates – Choose a type of message and Envato will suggest slide sequences, transitions and even placeholder copy.
• AI search and curation – If you’re unsure what to show, you can use AI to recommend templates based on your content goals (e.g., “Announce a new store opening” or “Explain a safety procedure”).

Their InspoGen feature, part of their Gen-Ai suite, is a funky tool which lets you browse inspiring imagery and styles as a baseline for your own content (see the image above).

Using Envato’s extensive library of images, videos and other assets in conjunction with AI, and you get the benefit of speed without sacrificing quality. These templates can be downloaded and uploaded into ScreenCloud’s Studio, or further edited in tools like Canva before publishing.

6. MolyPix for ready-to-go templates and easy editing

If you’re looking for ready to go templates for a huge range of use cases, MolyPix is a very useful tool. Focusing on posters, notices and post templates for online platforms, MolyPix allows you to pick a design and easily edit it using AI - or create your own from scratch.

Their poster generator is a very cool feature which allows you create stylish and eye-catching designs with just a prompt and a few tweaks. A Godsend for one person comms teams, or busy HR departments who just need to get the message out.

When it comes to AI digital signage design, you can also count on MolyPix’s tools such as:

• Sketch-to-image - Allowing designers to create amazing images from basic outlines
• Magic Edit - Highlight a specific area and MolyPix AI will make suggestions to improve it
• Styling tools - Easily create your images in a wide range of design styles from cartoon to enhanced HD 

While it might not have the many features of more comprehensive design tools such as Canva, MolyPix is designed to be great at poster design. And sometimes all you need is a tool that does one thing well.

7. Visme for versatile design

A similar tool to Canva, Visme offers a great selection of templates and design tools for business professionals, especially focusing on infographics, presentations and other business designs.

With their new AI toolbox, and with drag and drop functionality, Visme adds easy-to-use editing tools to help teams quickly create amazing visual content. Whether thats a quick poster design for an announcement, or a cohesive display ad and corresponding social media post. Their nifty AI-resizing tool means you can adjust content for different use cases in seconds, and there are numerous tools such as:

• AI background remover - to quickly isolate that focus image
• AI touch-up tool - to easily fix things when they’re not quite right
• Brand wizard - for effortless branding of all your designs
• Template assistance - with tons of baseline designs to get you started

As Visme is a tool designed for many different types of business presentations, it could potentially have applications beyond just digital signage design.

8. Piktochart AI for on-brand infographics

Good looking infographics can make all the difference to communicating a complex idea. But creating good looking infographics is a time consuming process, even for an adept designer. Piktochart’s AI streamlines the creation of many visual elements, from infographics to presentations or brochure.

With it’s easy prompting style, the output is quick, nicely formatted and easy to edit. Simply choose your layout style (eg. 16:9 pitch deck, or portrait style newsletter), type in your instructions and the output arrives in seconds. You can even upload a file for cohesive branding or as a reference.

Beyond AI, Piktochart also offers an array of visual elements, from social media content designs to video to text conversions and screen recording tools.  

Mastering prompts for LLMs to improve your messaging

Behind many AI tools lies a large language model (LLM), such as Chat GPT, Gemini or Claude. Every AI tool leverages one of these LLMs, and some of them give you the option to switch between AI models. 

When using AI to generate content, whether thats calls-to-action or full slide content, the quality of your prompt makes a big difference.

So, when it comes to getting the best results from your choice of LLM, these are our tips for effective AI prompts:

• Be specific – Instead of “Write a safety message for a warehouse,” try “Write a short digital signage friendly message of no more than 100 words using direct and friendly language reminding warehouse staff to wear hard hats and protective gear before entering Zone C.”
• Include tone and audience – You might prompt, “Create a friendly and clear message for hospital staff in the radiology department about an upcoming team meeting at XYZ,” which tells the AI how to frame the content.
• Use formatting cues – You can request: “Write a headline in under 10 words, followed by a one-sentence explanation and a call-to-action.”
• Provide an example - Your AI tools can usually adjust and improve the wording on messages, so share your draft and ask it to improve.
• Request variations - When creating short messages, it can sometimes be useful to ask for five or six variations of the same output. You might decide to combine content, or perhaps one of them hits the nail on the head!
• Iterate with edits – If the first result isn’t perfect, adjust your prompt based on what’s missing. This feedback loop quickly improves the outcome.

When working with AI inside software tools, or using an LLM directly via ChatGPT or Gemini, this prompt mastery helps you reduce time spent editing and gives you more consistent outputs.

Some apps even allow you to create content using voice note to text - which can be useful for those less happy with typing it all out.

Putting it all together

Digital signage content needs to be clear, timely and visually appealing. AI tools don’t just speed up content creation – they help non-designers produce professional, engaging results that were once only possible through specialist teams.

Here’s how a modern workflow might look:

1. Use an LLM to draft your message based on your objective and audience.
2. Feed that message into QuickPost or your chosen AI design tool to generate visual layouts.
3. Use image tools such as Freepik or Envato AI to create supporting imagery or animated slides.
4. Upload or sync your assets to ScreenCloud and schedule them by location, time or audience group.

This process can be completed in under 15 minutes, turning a raw idea into a high-impact, multi-screen campaign without requiring external resources or lengthy approvals.

Sharing your great content

AI is not about replacing creativity but accelerating and enhancing it. For digital signage, where content must be timely, relevant and scalable, the benefits of using AI are clear. Whether you’re crafting a safety reminder, promoting an internal event or sharing real-time updates across hundreds of screens, AI tools help you do more with less effort.

If you haven’t yet explored these tools, now is the time. The combination of AI and digital signage isn’t a trend; it’s a practical way to modernize how you connect with your audience, one screen at a time.

At ScreenCloud, we’re focused on helping organizations communicate more effectively using screens. With features like QuickPost, Canva integration and support for multimedia formats, we make it easy to bring your AI-generated content to life – and keep it fresh.

Sign up for a demo today, or get started with a 14 day free trial.